Blu-ray Movies The British Video Association (BVA) is launching a Ј1 million ($1.6 million) campaign aimed at educating consumers about the benefits of the Blu-ray and its releases ahead of the holiday season. The campaign is supported by Sony, Fox, Universal, Disney and Warner, and aimed at HD-ready TV users, PS3 Owners and satellite HDTV subscribers.
The campaign will launch with TV advertising spots across all major British television channels from November and throughout December, reaching 40 million viewers at least once. Titles promoted will include 'Terminator Salvation' from Sony, 'Ice Age 3: Dawn of the Dinosaurs' from Fox, 'Inglourious Basterds' from Universal, 'Snow White and the Seven Dwarfs' from Disney and 'Harry Potter and the Half-Blood Prince' from Warner.
The campaign will focus on three key consumer groups: owners of HD-ready TVs who aren't making the most of their technology (the majority of HDTV owners in western Europe don't receive any kind of high-definition broadcast), satellite HDTV subscribers, and PS3 users who are not using the Blu-ray capabilities of their console.
BVA director general Lavinia Carey heralds Blu-ray as being the best way to enjoy films at home. "Our goal is to boost understanding of the benefits of Blu-ray in the run up to Christmas, really hitting the message home that Blu-ray is the format of the future," Carey said
http://www.blu-ray.com/news/?id=3381